---
title: It's 5:00 somewhere--a visit to Bottoms Up Beer
description: Hurco customer Bottoms Up Beer continues the pursuit to turn the beer dispensing industry on its head.
image: https://blog.hurco.com/hubfs/bottomus%20up%20sticker.jpg
---

[ Back to blog ](https://blog.hurco.com/backstage-pass)

Visiting customers is always fun, but when they're right next door to Hurco AND they're in the beer dispensing business...it's even more fun (especially on a Friday)!

The owner of [Bottoms Up Beer](http://www.bottomsupbeer.com/ABOUT-US.html) ![bottomus up sticker.jpg](https://blog.hurco.com/hs-fs/hubfs/bottomus%20up%20sticker.jpg?width=112&name=bottomus%20up%20sticker.jpg)(Josh Springer) gave us a tour of his facility where the disruption of the beer dispensing industry occurs. He told us that bars increase their revenue by at least 30% when they switch to the Bottoms Up Beer delivery system.

Since I first learned about this customer of ours, I've paid more attention. And it's true, the traditional method of getting a draft beer wastes a lot of time!

In fact, in one of Josh's videos, he says that's the reason he even thought to invent this new system. As with all successful inventors, he saw a problem and found a solution. The problem: waiting so long to get a beer...and thinking "there's got to be a better way." The solution: filling the beer from the bottom of the glass instead of the top.

![bottoms up first product.jpg](https://blog.hurco.com/hs-fs/hubfs/bottoms%20up%20first%20product.jpg?width=238&name=bottoms%20up%20first%20product.jpg)

Above is the first prototype Josh built and it still works!

![bottoms up failures and patent wall.jpg](https://blog.hurco.com/hs-fs/hubfs/bottoms%20up%20failures%20and%20patent%20wall.jpg?width=410&name=bottoms%20up%20failures%20and%20patent%20wall.jpg)

In the lobby (right beneath the patent wall) is a display of the "failures" kept as a reminder of the work it takes to achieve success. 

![bottomus up evolution product-1.jpg](https://blog.hurco.com/hs-fs/hubfs/bottomus%20up%20evolution%20product-1.jpg?width=717&height=503&name=bottomus%20up%20evolution%20product-1.jpg)

Right next to the first prototype (the picture of the pitcher) is the evolution of the bottoms up product. 

[Learn more at Bottoms Up Beer](https://www.bottomsupbeer.com/) - A great story about American ingenuity and the entrepreneurial spirit. 

 

## Related Articles

![BRITTANY FORCE NOMINATED FOR ESPYS BEST DRIVER AWARD](https://blog.hurco.com/hubfs/062623-BF-EPSYS-V2-1536x864.jpg.webp)

[racing](https://blog.hurco.com/backstage-pass/topic/racing) [Hurco](https://blog.hurco.com/backstage-pass/topic/hurco) [NHRA](https://blog.hurco.com/backstage-pass/topic/nhra) [John Force Racing](https://blog.hurco.com/backstage-pass/topic/john-force-racing) [Brittany Force](https://blog.hurco.com/backstage-pass/topic/brittany-force)

*Photo provided by John Force Racing*

[BRITTANY FORCE NOMINATED FOR ESPYS BEST DRIVER AWARD](https://johnforceracing.com/blog/brittany-force-nominated-for-espys-best-driver-award/)

YORBA LINDA, Calif. (June 27, 2023) – Brittany Force, two-time and reigning NHRA...

![BRITTANY FORCE AND ADVANCE AUTO PARTS EAGER CHAMPIONSHIP FORM](https://blog.hurco.com/hubfs/2.png)

[racing](https://blog.hurco.com/backstage-pass/topic/racing) [Hurco](https://blog.hurco.com/backstage-pass/topic/hurco) [NHRA](https://blog.hurco.com/backstage-pass/topic/nhra) [John Force Racing](https://blog.hurco.com/backstage-pass/topic/john-force-racing) [Brittany Force](https://blog.hurco.com/backstage-pass/topic/brittany-force)

Copyright © 2026, Hurco Companies, Inc.

![](https://secure.pass8heal.com/222100.png)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Maggie Smith",
    "url" : "https://blog.hurco.com/backstage-pass/author/maggie-smith"
  },
  "dateModified" : "2023-10-18T18:28:23.666Z",
  "datePublished" : "2018-02-02T22:09:06.000Z",
  "headline" : "It's 5:00 somewhere--a visit to Bottoms Up Beer",
  "image" : [ "https://blog.hurco.com/hubfs/bottomus%20up%20sticker.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hurco.com/backstage-pass/customer-visit-bottoms-up-beer",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hurco.com/hubfs/logo.png"
    },
    "name" : "Hurco"
  }
}
```